Brand Colors
The colors we use in Huntsman Cancer Institute branding materials create a recognizable visual identity that conveys both boldness and professionalism when paired with our imagery and type. We lean heavily on white and dark blue to create contrast and impact, thoughtfully incorporating pops of our secondary and tertiary colors to draw attention.
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RGB: 40,80,135
CMYK: 93,75,21,6
HEX: 285087
PMS: 2945 U
RGB: 255,255,255
CMYK: 0,0,0,0
HEX: ffffff
RGB: 240,240,240
CMYK: 4,3,3,0
HEX: f0f0f0
PMS: 5315 U
RGB: 80,80,80
CMYK: 0,0,0,83
HEX: 505050
PMS: 419 U
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RGB: 230,80,50
CMYK: 4,84,90,0
HEX: e65032
PMS: 1665 U
RGB: 150,210,255
CMYK: 36,6,0,0
HEX: 96d2ff
PMS: 283 U
RGB: 112, 114, 113
CMYK: 57, 47, 48, 14
HEX: 707271
PMS: 424 CP
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RGB: 0,159,126
CMYK: 82,13,64,1
HEX: 009f7e
PMS: 334 U
RGB: 236,212,81
CMYK: 9,11,81,0
HEX: ecd451
PMS: 608 U
RGB: 242,173,73
CMYK: 4,35,82,0
HEX: f2ad49
PMS: 142 U
RGB: 130, 0, 0
CMYK: 0, 100, 89, 50
HEX: 890000
PMS: 202 CP
Logos
Huntsman Cancer Institute's Communications Office oversees brand and logo use. Request brand approval before you publish, print, or produce materials: allc@hci.utah.edu.
Huntsman Cancer Institute
The Huntsman Cancer Institute logo communicates strength, reputation, and commitment to research and health care, while maintaining clear ties to our past. The logo makes our partnership with the University of Utah clear.
The 鈥淗鈥 mark can be used in a piece of work or on a product as long as the full Huntsman Cancer Institute logo has been used earlier in the piece or elsewhere on the product to establish the brand.
Tagline Logo
Huntsman Cancer Institute鈥檚 tagline can be used in branding materials when paired with the Huntsman Cancer Institute logo. The tagline should be formatted as seen below. Note the spacing, colors, bolding, and use of the trademark symbol (鈩).
Huntsman Cancer Foundation
The Huntsman Cancer Foundation logo achieves many of the same objectives as the Huntsman Cancer Institute logo but boldly calls out Huntsman Cancer Foundation in order to differentiate itself. This logo also drops the use of the University of Utah text.
Use the Huntsman Cancer Foundation logo on all donor-facing materials and content where the primary subject is fundraising/philanthropy. Do not use with the Huntsman Cancer Institute logo.
Padding and Spacing
Our logos should have plenty of breathing room, using the H logo mark as the tool to measure padding/spacing between the logo and other objects and edges within any given layout.
When the 鈥淗鈥 mark stands alone, it should have top/bottom and left/right padding or spacing equal to half its height and width, respectively.
Co-Branding
Co-branding occurs when a logo is displayed alongside a Huntsman Cancer Institute or Huntsman Cancer Foundation logo.
The most common co-branding you may encounter is the Huntsman Cancer Institute logo appearing with the U of U Health logo:
We also co-brand with other universities:
Affiliate hospitals may also appear alongside the Huntsman Cancer Institute logo:
Co-Branding Guidelines
- Adhere to the logo padding/clear-space rules of all brands.
- Maintain balance/visual weight between logos鈥攗se appropriate size, color contrast, and positioning.
- Always try to use logo variations that best match the dimensions or aspect ratio of the Huntsman Cancer Institute/Huntsman Cancer Foundation logo.
- Separate logos with subtle or minimalistic design elements to clearly distinguish them, if necessary.
When to Co-Brand
The Huntsman Cancer Institute logo should be used in conjunction with U of U Health (both logos/brands present) on all clinical and patient-facing communications and items, including white coats.
The Huntsman Cancer Foundation logo never needs to be used in conjunction with the U of U Health logo.
Learn more about U of U Health brand guidelines.
Things to Avoid
Avoid these common mistakes when using logos:
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Avoid situations in which logos contrast poorly with background elements. Our logos should stand out.
Avoid using the H mark in a piece without also representing Huntsman Cancer Institute/Huntsman Cancer Foundation with a full logo.
Avoid stretching or skewing any part of the logos.
Do not remove or replace elements of the official logos.
Do not scale logos to levels that make any logo elements illegible or indecipherable.
Avoid coloring our logos with random or unapproved brand colors.
Word Marks
When creating word marks for Huntsman Cancer Institute programs and initiatives, treatments should be simple. Individual words or letters within a word mark can be bolded and/or highlighted, using Huntsman Cancer Institute brand fonts and colors.
Fonts and Type
Our fonts and typography we use in Huntsman Cancer Institute branding are approachable and friendly, while still being clean and professional. This shows that we care, and that we鈥檙e capable. We use the .
Apparel and Swag
Branded apparel and swag can be purchased at the Gift Shop in the Huntsman Cancer Institute lobby.
Huntsman Cancer Institute's Communications Office oversees brand and logo use. Request brand approval before you publish, print, or produce materials using our . If you have any questions, please contact us: allc@hci.utah.edu.
Lab and White Coats
Order official lab and white coats through the .
Photography and Video
Photography and video are used to highlight the people and places that make Huntsman Cancer Institute stand out as globally recognized leader in research and patient care.
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Photos and videos should generally feel bright, warm, human-centric, and optimistic, while still being clean and professional.
Photos of Huntsman Cancer Institute are available to download at the .
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We follow the University of Utah鈥檚 preferred photography guidelines:
- Shots should be simple, direct and feature real people, not fashion models.
- Shots should show interaction to reflect relationships between people.
- The people captured, can either be looking off camera or giving direct eye contact.
- People should look positive, approachable and natural with an appropriate mix of race, age and gender to reflect the area.
For details on taking photos or video in labs, see the University of Utah鈥檚 .
Additionally, we prioritize protecting the privacy of patients, research study participants, and their protect health information (PHI). Do not include the faces of people in the background of hospital and clinical spaces.
All subjects of photos and videos need to submit a .
Questions
Huntsman Cancer Institute's Communications Office oversees brand and logo use. Request brand approval before you publish, print, or produce materials using our . If you have any questions, please contact us:
Meredith Vehar, MPA
Director, Communications
allc@hci.utah.edu